I have noticed quite a lot lately when someone asks for info on various hotels etc. they are advised to check out Trip advisor.
I trust the recommendations of regular forumites for an honest assessment of accommodation choices and both the forum administrator and regular forum members detest fake advertising. For those who constantly refer queries to TA, this is an extract from the Herald sun.
TRIPADVISOR has come under attack over fake reviews, with consumer group Choice warning holidaymakers to be on the lookout for hotels' tricks.
Its warning comes after an Accor hotels staff member was reportedly caught posting more than 100 positive reviews on TripAdvisor for Accor hotels around the world.
"The boom in hotel review sites has given rise to the practice of 'astroturfing' or the writing of fake reviews by companies to promote their own accommodation," Choice head of media Tom Godfrey said.
"Yet US-based Trip Advisor, the world's biggest online travel review service, has no plans to improve its verification processes."
More than 88 per cent of Aussie travellers check user reviews before booking a hotel, Choice reports.