from today's E-travel Blackboard:
AirAsia launches 'No Admin Fee' initiative to stimulate travel
Thursday, 25 June 2009
AirAsia has abolished the administration fee from its fare structure to further stimulate travel and tourism in Malaysia and the region.
Aptly named the 'No Admin Fee, the new initiative came into effect for bookings made on all AirAsia and AirAsia X flights from Wednesday.
From this date, AirAsia.com will display All-In Fares (fare + airport tax) throughout the booking process.
This ensures transparency from the advertised price to selecting your flight and paying for it on AirAsia.com
AirAsia is also launching a regional promo-fare campaign in conjunction with the 'No Admin Fee' announcement.
The promo-fare seats are open for booking from now until 28 June 2009 for travel between 1 October 2009 and 30 April 2010.
The Promo-fare seats are limited and are being offered exclusively online via AirAsia.com.
Dato' Sri Tony Fernandes, AiAsia Group CEO said: "At AirAsia, we are continuously ramping up our efforts to give the best to our guests.
"This will distinguish us from our competitors as we are going the extra mile to live-up to our brand promise to have the lowest fares in the market.
"Our recent Q1 result showed that there was a surge of over 21% in our passenger growth compared to last year, which goes to prove that people appreciate the true value we offer especially in these difficult times.
"We will continue our commitment to provide more affordable and transparent air fares for business and leisure travelers.
"We were the first airline to abolish our fuel surcharge and we are proud to lead again in removing our admin fee."
"With 'No Admin Fee' more people will travel with AirAsia, especially in view of the current economic uncertainties and travel worries.
"AirAsia as the pioneer of low fares in Asia is always committed to delivering low fares to the people and at the same time ensuring that they enjoy only the best quality service from us.
"The World's Best Low Cost Airline award from Skytrax speaks volume of our quality and efficiency," added Fernandes.
Kathleen Tan, Regional Head of Commercial, AirAsia Berhad commented, "The airline which brought you original low fares is taking yet another bold step to excite the demand to travel.
"The economies of scale are accomplished through our ever increasing route network, fleet and ancillary income and it is further supported by our operational efficiencies.
"The aviation industry is highly competitive and to remain as a leader in this industry, we have to be constantly creative, bold and dare to take risks.
"As the low-cost concept matures, we will continue innovating our products and services to travel.
"With the abolition of the admin fee, our booking engine on AirAsia.com will be simplified for the benefit and convenience of our guests."
For more information please visit www.airasia.com