Friends of mine stayed there and said that their first impression was as they you pulled up out the front, "Well this can't be the place, it doesn't look like a hotel!!". Very ordinary but it is great once you go inside, very close to the art market and short walk to the beach, two minute walk if that to the mall, walkable distance from waterbom park.
There are certainly bigger more impressive hotels (expensive) and a lots of smaller hotels but this one had suited their needs, it is mixed and there are some families.
My friends say that it is situated Jl Bakungsari/Singosari, short walk down to Kuta Art market and on to the beach. The grounds are well maintained, some rooms are in need of reno. They believe lots of guests return year after year to renew acquaintances. Its a feel good place.
Pool looked nice and breakfast area is open and light.
So long as you are not expecting 3plus *** then it will be fine.